Superbowl Kiss for a . . . Trophy?

Look, I never won a Superbowl so I'm not gettin' the kissing deal. Isn't that a good way to pick up a communicable disease? I suppose the Patriots at the end of the line figured the trophy tasted like spit. After seeing that on TV I checked out last years Superbowl and yep, the winners were kissin' the old Trophy like nobodies business. Where's the Surgeon General when ya need him?